One of CiviPlus’s most powerful features is its ability to be used as a mailing tool. It’s got incredible flexibility with its functionality and you can even directly mail contacts from a record. CiviPlus allows you to:

1. Create and Send Bulk Emails:

• Send bulk emails to a list of contacts (e.g., members, donors, volunteers).

• Customise the content for different groups within the same mailing.

2. Create Mosaico Email Templates:

• Design professional-looking email templates using Mosaico, a drag-and-drop email builder.

• Create reusable templates for newsletters, announcements, or campaigns.

• Include images, buttons, columns, and other design elements easily without coding.

• Save and reuse templates for future mailings.

3. Personalisation:

• Personalise emails by including tokens (e.g., recipient’s first name, organization, etc.).

4. A/B Testing:

• Create multiple versions of an email to test which one performs better.

• Experiment with subject lines, email content, or call-to-action buttons to improve engagement.

5. Mailing Reports and Analytics:

• Track open rates, click-through rates, bounce rates, and unsubscribe rates.

• Generate detailed reports on the performance of your mailings.

• Use analytics to refine future campaigns and target your audience more effectively.

6. Segmentation:

• Send emails to specific segments of your contact list based on various criteria (e.g., location, donation history, event participation).

• Create smart groups that automatically update based on predefined criteria.

7. Automation using CiviRules

• Schedule emails to be sent at specific times.

• Automate follow-up emails based on actions (e.g., send a thank you email after a donation).

8. Subscription Management:

• Manage subscriptions, allowing recipients to opt in or out of specific types of communications.

• Comply with regulations such as GDPR by managing consent and ensuring easy opt-out options.

9. Bounce Handling:

• Automatically handle bounced emails and update contact records accordingly.

• Remove or flag invalid email addresses.

10. Integration with CiviPlus Campaigns and Events:

• Send targeted mailings related to specific campaigns or events.

• Use mailing lists that are automatically populated based on campaign participation or event registration.